Let’s start with you…
We want you to be active, enjoy the great outdoors and achieve your adventurous goals. For that you need clothes that help you perform well and support you in the best possible way (not get too hot, or too cold or too smelly etc. and you can read about all of that here).
However, for you to enjoy the great outdoors there needs to be an outdoors that is enjoyable and not polluted or in any way endangered. Fashion and the textile industry as well as how we use and take care of our garments are a major contributor to harming the environment. So, if we want to support you and if we want to protect the environment, we need to create high performing sustainable garments. And this is where our third passion comes in: Wool.
Merino wool is nature’s technical fibre and is durable, long-lasting and renewable making it the best choice of fibre for your outdoor adventures and for our planet.
And that is why we do what we do at Core Merino bringing all of our passions together.