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Minimal, sustainable, seriously comfortable. The @cariuma OCA Low is available online & in-store.

🌱 For every pair sold, two trees are planted in the Brazilian rainforest.
💚 Certified B Corp. Designed for good.
👟 Unisex fit. Timeless style.
Midweek dreaming 💭 @rorydace captured by @mrimagesjbay on a small but fun day in Jbay 🌊
New @stancesocks_sa in the house! How sweet are the kids, toddlers & baby socks!? 🥹🙌🧦

Available online & in-store.
It's summer somewhere 🌞 The @sisstrevolution Rad Days Woven Denim jacket is now available online & in-store.
Underwear that doesn’t mess around. Comfort + style, from @stancesocks_sa. Available online & in-store.
This Father’s Day, hook up the guy who taught you how to duckdive.

30% off men’s wetsuits
📅 2–15 June | 🌊 Online & in-store

Because your dad still rips.

📷: @mrimagesjbay 
🏄‍♀️🏄: @remi_petersen & Ocean

#TheStoreSA #FathersDay #Wetsuits #SurfingSouthAfrica
The ultimate dad cap. All Good Things style. Which one’s your fave? Vote below!

Available online & in-store.
The @sisstrevolution Emery Crew has landed & she's a cutie! 💗

Available online & in-store.

#Sisstrevolution #TheStoreSA
The guilt-free choice. For every pair sold, @cariuma plants two trees - helping you step forward with style and purpose. Sustainable materials, B Corp certified.

Shop the OCA Low in White online & in-store.

#Cariuma #GuiltFreeStyle #BCorp #SustainableSneakers #WhiteSneakers
Make sure he’s kitted for it.

🧜‍♂️ 30% off mens wetsuits for Father’s Day
📅 2–15 June
🛒 Online & in-store
T's & C's Apply.

Link in bio to shop!

📷: @mrimagesjbay 
🏄‍♀️🏄: @remi_petersen & Ocean

#TheStoreSA #Wetsuits #FathersDay #FathersDayGift
Our director, @arno_lane, putting in time where it counts: the water. 

His take on the @visslasurf New Seas U-Zip? “The most comfortable wetsuit ever.”

#TheStoreSA #VisslaSurf #Vissla #Wetsuits #CoolBoss #Surf #Jbay
Our favourite @visslasurf jacket at the moment - the Peterson Jacket 🌊 

A refined take on the classic cotton canvas chore coat, designed for functionality and style - with a heavy-weight poly/wool liner at the body and taffeta-lined sleeves to provide superior warmth and comfort on colder days. 

#Vissla #TheStoreSA
Your friendly reminder that our Summer Blowout is still running ✨ Click the link in our bio to see what's still available!

#TheStoreSA #SummerBlowout #Sale #Surfwear #Swimwear #Beachwear
Simon Fish, owner & shaper of @fishstixsurf, on the @visslasurf New Seas U-Zip.

We’re not kidding. It truly is the best wetsuit ever. 

Available exclusively from The Store. Shop online or in-store at any of our 12 retail locations.

📷: @pdvimages 

#Vissla #VisslaSurf #TheStoreSA
Cariuma isn’t just a sneaker - it’s a statement. 🌱

Guilt-free. Good-looking. Game-changing.

Available online or in-store.

#Cariuma #TheStoreSA
Get cosy with our selection of headwear from @stancesocks_sa ❤️‍🔥

We've also got options from Vissla, RVCA, Salty Crew & more to sort you out. Link in bio to shop!

#StanceSocks #StitchedDifferent #TheStoreSA
Layer up with the lastest from Vissla. New arrivals just dropped online & in-store.

Think: heavyweight jackets, fleece-lined warmth, laid-back beanies, and signature Vissla details throughout.

#TheStoreSA #Vissla
That Pay Day feeling ✨ Don't miss out on our summer blowout steals!

Link in bio to shop, gals! 🌊

#TheStoreSA #SummerBlowout #Sale #SummerSale
Technical Features & Benefits of the UltraRange 2.0™:

✔Supportive Cushioning: Built with wider and roomier forefoot featuring a plush UltraCush™ EVA midsole with increased arch and heel support.

✔Lightweight Breathability: A light breathable upper with RapidWeld™ reinforcements in high-wear areas and a rugged rubber toe cap for seamless durability.

✔Multi-Surface Traction: A new reverse waffle outsole designed to deliver improved grip & flexibility for traction on varied surfaces.

Available online & in-store.

#AlwaysMoving #Vans #TheStoreSA
Designed to meet the needs of Vans Surf athletes, the UltraRange 2.0 blends their latest technology with classic Vans DNA for a lightweight, versatile shoe that's ready to go anywhere - with a roomier fit, enhanced support, and a lightweight build for all-day comfort.

Now available online & in-store.

#AlwaysMoving #Vans #TheStoreSA

News & Views

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Why Simon Fish Only Wears the Vissla New Seas U-Zip

Why Simon Fish Only Wears the Vissla New Seas U-Zip

newseasThe Store .

After 30 years in the water and countless wetsuits, Simon Fish - board shaper and founder of Fishstix Surfboards - calls the Vissla New Seas U-Zip “the best wetsuit I’ve ever owned.” In this blog, Simon shares why this suit stands out for warmth, comfort, and zero flushing - from St Francis to the West Coast.

The All-New Vans UltraRange 2.0

The All-New Vans UltraRange 2.0

travelThe Store .

Presenting the NEW UltraRange 2.0 shoes from VANS.

Always Ready: The MTE™ Crosspath

Always Ready: The MTE™ Crosspath

performanceThe Store .

Always Ready: The MTE™ Crosspath from VANS

One of the most progressive shoes in the MTE™ lineup, the Crosspath delivers all-terrain functionality with a lightweight, breathable upper and an ultra-grippy outsole.

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