The Store

This August was all about the Classics.
From Muizenberg’s La Muse Classic to Jongensfontein’s Vintner’s Surf Classic and the 12th Cobbles Classic in Gqeberha, The Store was proud to be in the mix. Each event celebrated surf, community, and culture in its own unique way — and we loved being part of the energy both in and out of the water.

🌴 From Coconuts to Boardshorts 🌊
Ever wondered what happens when innovation meets sustainability? Vissla has turned discarded coconut husks into high-performance boardshorts. Light, breathable, and tough enough for long surf sessions, these trunks prove that waste can fuel the future of surfwear.

We’ve rounded up our top picks to keep you warm, sun-safe, and surf-ready for South Africa’s most iconic surf event. From fleece and full suits to Stanley mugs and sunscreen - this is your ultimate J-Bay packing list.