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📍Have you checked out our Table Bay Mall store yet? All your favourite brands, all in one space 🖤
Energy high. Streets alive. Style on lock. 🖤
Whatever your day throws at you, step into it with @cariuma.

Shop the range in-store & online at The Store.

🎥 Videographer & Editor: @_that_guy_neo
📸 Stills Photographer: @jm.photographysa
👗 Stylist: @cash_makhayeni
🎨 Set Designer: @areu.nobbi
Some mornings feel heavier than others. But we move - through the block, the city, and into our creative hustle. 

@stormylocks nailing it with @cariuma & @thestore_sa ❤️‍🔥

🎥 Videographer & Editor: @_that_guy_neo
📸 Stills Photographer: @jm.photographysa
👗 Stylist: @cash_makhayeni
🎨 Set Designer: @areu.nobbi
What will you be stepping up in today? 👟
The @cariuma UBA Pro in white suede or the Catiba Pro 2.0 in classic black?

🎥 Videographer & Editor: @_that_guy_neo
📸 Stills Photographer: @jm.photographysa
👗 Stylist: @cash_makhayeni
🎨 Set Designer: @areu.nobbi
The final layer. Take 20% off selected men’s winter styles from Vissla, Salty Crew, RVCA & The North Face.

BONUS: Loyalty programme members will receive an additional 10% off our current winter sales. If you haven't signed up yet, what have you been doing? 💁 Click the link in our bio to join!
@lamuseclassic brought the energy (and the rain!)🏄‍♀️☔️🌈✨ Here’s to more women charging! 

Stoked to be a part of such an epic weekend, as always! Thanks to everyone who said hi at our pop-up 🫶
Today is for the gals! Happy Women's Day 💕❤️‍🔥 Step boldly in the @cariuma Catiba Pro 2.0.
A little winter luxe, less 20%. 
All women’s winter styles are now on sale - no end date, just until it’s gone.
Shop in-store and online. Don’t sleep on it. ❄️
Happy birthday to @arno_lane - the guy behind The Store who doesn’t just talk the talk, he lives it.

From curating consciously cool gear to carving waves before work, Arno keeps The Store grounded in the lifestyle we stand for: adventure, quality, and things that actually matter.

Here’s to more waves, road trips, and doing retail the right way.
Vans, but make it all-terrain 👟⛰️ 

Shop the UltraRange 2.0 + MTE in-store + online.
We got options for daysss at our @gardenscentre branch 😮‍💨✨👟 which brand you choosing?
Thinking about warmer days in the @sisstrevolution Sandy Shores Shorts 🤎🧡
Need a new suit but not sure where to start? 🏄‍♂️ We asked Luke from The Store St Francis to break down the @visslasurf 7 Seas - a suit that’s become a go-to for good reason. Warm, flexible, and easy on the wallet.

📍This is Ep. 1 of our new Wetsuit 101 series. The series will be dropping across YouTube, IG, FB & TikTok throughout the month, so if you’ve got questions about Vissla wetsuits (or wetsuits in general), drop them in the comments and we might cover them in the next episode.

#TheStoreStuff #Vissla7Seas #Wetsuit101
Have you copped a @visslasurf New Seas yet? 🙋‍♂️⁠
⁠
Available exclusively at The Store 🌊 Link in bio to shop!

📸: @miahklein⁠

#vissla #thisissurf #bestwetsuitever
Grounded in style with @birkenstockza. Brown symbolises comfort and a connection to nature, making Birkenstock's brown styles naturally elegant.

Shop online & in-store! 🤎
Embrace the cowgirl spirit with the @amusesociety Rodeo Days Sweater featuring a fun diamond stitch and flirty fringe trim 🤠✨

Link in bio to shop!
@stancesocks_sa new arrivals in the house! Which print is your fave? 🪻🧦🌼
Sliding into the week like @josiemiddleton_ & @oliverpackham 💭✨🌊
City pace. Trail energy. 
👟 ON Running – 30% off
🧥 TNF Nuptse Jacket – now R5,499.99 (was R7,899.99)

Treat yo'self this payday weekend. Link in bio to shop.
Style standoffs, J-Bay edition.
Cap or bucket? Birks or Cariuma? You decide.

#TheStore #ThisOrThat

News & Views

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Vissla's Upcycled Coconut Boardshorts

Vissla's Upcycled Coconut Boardshorts

boardshortsThe Store .

🌴 From Coconuts to Boardshorts 🌊
Ever wondered what happens when innovation meets sustainability? Vissla has turned discarded coconut husks into high-performance boardshorts. Light, breathable, and tough enough for long surf sessions, these trunks prove that waste can fuel the future of surfwear.

Packing for the J-Bay Open: Your Surf Festival Essentials

Packing for the J-Bay Open: Your Surf Festival Essentials

socksThe Store .

We’ve rounded up our top picks to keep you warm, sun-safe, and surf-ready for South Africa’s most iconic surf event. From fleece and full suits to Stanley mugs and sunscreen - this is your ultimate J-Bay packing list.

Why Simon Fish Only Wears the Vissla New Seas U-Zip

Why Simon Fish Only Wears the Vissla New Seas U-Zip

newseasThe Store .

After 30 years in the water and countless wetsuits, Simon Fish - board shaper and founder of Fishstix Surfboards - calls the Vissla New Seas U-Zip “the best wetsuit I’ve ever owned.” In this blog, Simon shares why this suit stands out for warmth, comfort, and zero flushing - from St Francis to the West Coast.

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