Each year, the Earth gives us more than 20 billion coconuts to use as we please. Turns out that coconut husks blended with polyester make the perfect material for boardshorts.Thanks to a process called Cocotex®, the overlooked “waste” from coconuts is turned into an activated carbon fabric that is fast-drying and odor-resistant. The Cocotex® yarn is then blended with Repreve® recycled polyester yarns to create the perfect performance boardshort that you can wear and enjoy. Boom. More sustainable boardshorts for a more sustainable future.

Founded in Jeffreys Bay, with surf at our core, The Store brings you a curated mix of everyday style, active essentials and laid-back coastal living.
We’re the exclusive South African stockists of Cariuma sneakers and the official distributors for Vissla, Sisstr, Stance, Amuse Society, and DaFiN.
Visit us at one of our 11 retail stores nationwide, or shop online — we ship across South Africa.
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